From Bad Behavior to Boss Babe: Intentional Procrastination

Confession: I wrote all of my college papers the night before they were due. Including my thesis.

I’d wait until 9:00pm to start working, to be exact. It was an all-night hustle and I’d bust out 10 to 15 page research papers, and still get A’s. Naturally, I didn’t see any reason to change my habit.

My chronic procrastination started to spill into everything, though. I’d add in more errands than I had time for, wait until the last minute to meet up with friends, mail presents the day before a special occasion, and pay my bills right before the deadline.

(Does any of this sound familiar?)

My thought process was: I don’t want to waste time.

Minus the disrespect of wasting everyone else’s time, I was doing one thing right!

Tim Ferriss, author of The 4 Hour Workweek, talks about the strategy of batching in regards to productivity and time management. He shares how when given 15 hours of time to complete a project, we tend to take 15 hours of time, or more, to do so. There’s no sense of urgency or reason to get the task finished sooner.

Tim is all about automation and outsourcing.

He recommends that we set strict deadlines to leverage our own sense of urgency, and encourage higher productivity (and more play time!) He also talks about putting “like” tasks together so that your brain can complete similar activities without having to “reset” each time.

For example, Tim found out the day before his thesis was due, which was 25% of his overall grade in the course, that the CEO of the company he was scheduled to interview, could no longer meet with him. With 24 hours before the deadline, he was SOL.

He anxiously told his professor his situation, and that he may need an extension. The professor replied, “I’m sure you’ll figure it out, Tim. Being an entrepreneur is all about being resourceful and flexible.”

The next day, he walked into class and handed in his completed paper, which ended up being his best work ever.

How did he complete the task so effectively? First of all, it was swim or sink. His grade depended on it. So, he went through his current network and asked himself who was accessible as a CEO. He’d done some project work previously and remembered he had a connection. He reached out and scheduled an interview for the next morning. Then he sat down and wrote like a badass fiend.

So what lessons can we learn as entrepreneurs regarding time management and productivity?

1)      Set clear, specific deadlines for tasks that are non-negotiable.

2)      Create a strong driver (reward or consequence) for completion.
Ex: Happy Hour with bae at 5pm, IF I get my newsletter out by 4:30pm; Yoga class at noon, IF I finish finding 7 images, write copy, and schedule my IG posts for the week by 11:30am; Make 10 sales calls by 9:30am OR potentially lose out on $10,000 in sales for the month

3) Batch like tasks together for completion. Spend 2 hours total writing content for 3 blog posts instead of spending 1 hour each for 3 days writing separate posts.

Now that I “get it”, I use Intentional Procrastination in my favor to free up time like a #bossbabe so I can do more yoga, plan fun travel, and support rockstar clients (like you) doing big things in the world!

So tell me, what’s your #1 strategy for being effective and leveraging yourself to get sh*t done?

Brenna Joelle xo


How to create unstoppable momentum in your biz and life

Everyone starts somewhere.

It’s really easy to look at people who already have the success you desire and think, well, they’re just better at "that" than I could ever be. Or, they’re more experienced, outgoing, creative, smarter, prettier, charismatic, wealthier, etc.

Fill in the blank with your current favorite “reasoning.” ;)

One of the most intimidating first steps towards success is in building your own momentum. Whether that’s a business, a habit, or a hobby.

But once the cash starts rolling in, you feel confident in your own skin, or you achieve a new level of success that formerly appeared inaccessible to you, it’s game on!

So how do you get over that awkward, uncomfortable, and necessary hurdle to greatness?

Hint: It’s an inside job.

As a former college athlete, I can speak directly to comparison-itis, which will stop you and your desires dead in their tracks. Learn to “stay in your own lane” by getting super clear on what YOU want to do, have, or become.

Rather than letting jealously hold you back, use it as fuel. See that others’ achievements or characteristics that you admire are driven by an emotional connection. The elements you recognize in someone else are a reflection of what is available to you, too.

You already possess what you desire.

Next, give yourself more credit. You know more than you think you do. You’ve experienced more than you think you have. And you know, in your heart, what you actually love and want to be doing with your life, if you’re not already. This does require you to be 100% honest with yourself!

Learn to get comfortable with being uncomfortable. This is just life. Start to see the opportunity and the outcome you desire more clearly than the challenge. When you were a baby learning to walk, how many times do you think you face planted before you actually got it?

Nobody made fun of you, told you were going to fail, that you weren’t enough, or that you’d never make it. In fact, it was probably the exact opposite. And you just kept on doing your thing until you finally figured it out. Good time to check your self-talk as well. Are you your own worst critic?

Know that you literally cannot fail if you put your mind, your will, and your heart towards what you truly want.

Your success is inevitable alongside a clear plan of action.

You need to know your ultimate destination, and then work backwards. If you easily go into overwhelm, your tasks/goals need to be chunked down further into bite-size pieces.

You don’t need to take the biggest step, you just need to take a step. In any direction, in fact.

Recognize what you already know and evaluate where you need support. Ask yourself, who can help me achieve my task, project, or goal? What can you delegate? Where do you need to invest more time, resources, or energy? What is unnecessary, busy work, or inefficient that you need to let go of?

Remember that even with fame, fortune, or success, people are just people.

You have to start somewhere. Is today your day to begin?

Lots of love,
Brenna Joelle xo

How to leverage your story into purpose and profits

Hey Beautiful!

I believe that we are each here to teach what we desire to learn in this lifetime. 

The challenges we encounter become the canvas, the motivator, or the driver of our own story.

Years ago when I felt really stuck, I asked myself what it would be like to 'hit rock bottom' because I didn't feel I'd faced obstacles that could help me stand out from the crowd. 

I got what I asked for, and it was literally the worst time of my life. However, it did do the trick as far as lighting a fire under my a** to redirect and refocus myself.

This is when I really learned that the Universe always provides! Good, bad, or ugly. (Not recommended as a strategy, but if you learn by doing, like me, you may be able to relate...)

Look back on a time when you faced an unexpected hurdle in your life. Now fast forward to how it has shaped you today. What opportunity was made possible by the experience?

If you haven’t discovered the learning yet, keep on surfing, sista. Life has a way of giving us exactly what we need, despite preference, to move us forward and into our highest potential. 

Your role is to actively participate and hold the vision of what you want.

What does this actually mean?

Start where you are. Do each and every day all that you can from your current place. No more, no less.

This may mean putting yourself out there in a big way to get visible. Stepping outside of your comfort zone. Slowing down and making self-care your top priority. Leveraging your willpower to commit to a new outcome. Re-evaluating your goals to determine if you’re making the best investment in your long term vision and dreams.

Whatever your answer, make the decision and do something today! It’s only a thought until you actually take action.

Know that the Universe is happening for you, not to you.

Through action, you create space for the Universe to play its part by bridging the gaps and connecting the “Hows”.

Lucky for you, "If you want it all, you cannot do it all." *Big sigh* Isn't that a relief?

So let your hair down, shake your tail feathers, and take one small step today towards living the life of your dreams.

You and your story are enough. There's no need to reinvent yourself. The goal rather, is to unveil the brilliance of who you have always been!

And the even better news? The success of your (soon-to-be) thriving business will exponentially grow as you claim your own story and allow your purpose and vision to lead the way.

Brenna Joelle xo